NewsHow to Market Your Product on TV Effectively

How to Market Your Product on TV Effectively

Photo by Glenn Carstens-Peters on Unsplash

Television has remained a popular and effective marketing and advertising channel for almost a century. And despite the growth of online platforms, most brands and businesses still use TV to reach a mass audience. In the US, TV is ranked the second most profitable advertising platform after the internet, accounting for 25% of the total media ad revenue. So, when developing a marketing strategy, include TV adverts. Here are some tips to help you market your product on TV effectively.

1. Choose the Right Program

Statistics show that the number of TV users globally is expected to reach 4.36 billion by 2025, up from 4.23 billion in 2021. This is a huge audience, so you need to be smart about how to use the numbers to your advantage. When marketing your product, choose the programs your target customers are likely to watch. For instance, if your target audience is teenagers, you can pay for adverts to appear before or during music programs or other entertaining programs. That way, your ads will be effective.

2. Diversify Your Efforts

You don’t have to limit your marketing efforts to one program or TV station. Create 30-second or 60-second advertisements and pay for them to appear on different TV stations. You can also create infomercials to demonstrate how your products work. These can be slotted in 30 minute or one-hour programs.

If you book more TV slots, your marketing budget will go up. To pay for marketing, you may need to get financing. If you don’t qualify for a bank loan, you can try to get a short-term loan. You can use the equity in your vehicle to apply for auto title loans online. A short-term loan has a lower interest than a long-term loan and is more affordable. Once you get the money, use it for your TV marketing efforts.

3. Get to the Point

When advertising your product on TV, you need to get to the point. Television ads used to run for 30 to 60 seconds. However, data shows that the average attention span has dropped to 15 seconds in recent years. Your adverts should run for 15 seconds or less to make an impact. Take time to research your audience so you can create customized ads that appeal to them.

4. Include a Call to Action

Your TV advertisements should have a call to action to prompt customers to buy your product or service. You can use phrases like “buy now and get a 20% discount!” Also, include your business number, email address, website, and any other contact information that potential buyers can use to connect with your company and order your products. This will drive more traffic to your website and social media pages. 

TV is a great marketing channel that you can use to supplement your digital marketing efforts. While most businesses now use digital platforms, there’s still a huge audience that watches TV. Use these tips to develop an effective TV marketing strategy.

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